'zero'

Bachelor project, 2019

 

This bachelor project is a long-term communication tool concept for the avant-garde fashion brand COMME des GARÇONS.

 

ZERO is an Augmented Reality newsletter and App that engages users in collect and trade game-tactics as a driver for storytelling in Augmented Reality.

 

The first issue is envisioned in collaboration with Japanese anime artist, Tatsuyuki Tanaka.

Featured artworks are a free adaptation of the artist's past works.

 

 

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